Article Review: Should flavours be banned in cigarettes and e-cigarettes? Evidence on adult smokers and recent quitters from a discrete choice experiment

Article Review

Title: Should flavours be banned in cigarettes and e-cigarettes? Evidence on adult smokers and recent quitters from a discrete choice experiment

Authors: John Buckell, Joachim Marti, Jody L Sindelar

Published: 28 May 2018

Objectives

· To provide the policy-relevant estimates of impacts of alternative flavor bans on preferences and demand for cigarettes and e-cigarettes in adult smokers and recent quitters

Methods

· Online discrete choice experiment (DCE)

· 2031 US smokers (i.e., smoked at least 100 cigarettes in their lifetime) and recent quitters (i.e., quit smoking in the last 12 months)

· Ages 18–64

· Sampling was matched to a national smoking survey

· Survey used to assess smokers’ and recent quitters’ preferences for flavors, price, health impact and nicotine level in cigarettes and e-cigarettes

· Choice of tobacco products or opt-out option

· An efficient design yielded 36 choice sets

· Exploded logit choice models were estimated.